Project: Enhancing Revenue through Strategic Digital Interventions
Background:
Within the framework of cancer.org, there existed the need to augment revenue streams, particularly during campaign cycles. To address this challenge, a multifaceted approach integrating technical enhancements and collaborative testing methodologies was deployed.
Initiatives:
Contributed to the deployment of a "Global Alert Banner" and "Interrupter Lightbox" component across cancer.org using Adobe Experience Manager. This encompassed syncing with the UX/UI team to finalize the ultimate visual presentation, while concurrently executing testing procedures and deployment in collaboration with our development team.
Engaged in A/B testing exercises within a cohesive team structure to discern the color scheme most conducive to generating clicks and conversions. Through analysis, it was discerned that the teal color palette yielded the most favorable outcomes.
Facilitated seamless execution in collaboration with diverse business units, copywriting teams, and creative departments to procure requisite assets and craft compelling campaign copy tailored to specific initiatives.
Results:
The implementation of these strategic interventions yielded substantial improvements in key performance indicators, specifically during the companies EOY Campaign:
188% increase in revenue: Demonstrating the efficacy of the implemented solutions in bolstering financial outcomes.
37% increase in the number of donations: Reflecting heightened engagement and support from the user community.
15% increase in conversion rates: Indicating improved effectiveness in translating user interactions into tangible outcomes.
