Project: SHI.com Rebranding Initiative
In a pivotal move signaling a significant milestone for SHI, the company embarked on a comprehensive rebranding journey in 2022, aimed at resonating with customers, partners, and employees alike. The overarching objective was to signal a transformative phase in SHI's evolution through a revitalized visual identity.
Challenge:
The task entrusted to our team was to realign the existing content on shi.com with the newly crafted visual identity. This necessitated a meticulous overhaul of the website's presentation and structure to reflect the essence of the rebranding initiative.
Contribution:
My role in the process involved the conversion of previously designed wireframes and HTML/CSS/Javascript templates into the updated layouts mandated by the rebranding initiative. This process entailed close collaboration with diverse business units, including product marketing, creative, and copywriting teams, to ensure seamless integration of updated content and adherence to the newly established visual identity guidelines.
Execution:
The initiative commenced with the prioritization of the most frequented pages, gradually cascading down the hierarchy to encompass the entirety of the website. Notable achievements included:
Transformation of over 60 solutions pages to reflect the new visual identity and messaging.
Conversion of more than 50 brand pages to align with the updated design language and branding elements.
Overhauling campaign pages to adopt a layout conducive to enhancing user engagement and driving conversions.
Outcome:
The culmination of these efforts resulted in a cohesive and harmonized online presence for SHI, reflective of its renewed visual identity and strategic direction. The revamped website not only served as a testament to SHI's commitment to innovation but also facilitated enhanced user experiences and heightened brand resonance.
Conclusion:
The SHI rebranding initiative stands as a testament to the company's proactive stance in embracing change and adapting to evolving market dynamics. Through collaborative efforts and meticulous execution, SHI successfully transitioned its online platform to embody the ethos of its revitalized visual identity, thereby fortifying its position as a trailblazer in the technology solutions landscape.
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