My vision for this logo came from the original logo. I wanted to keep the same concept, simple but with more of a professional look. The logo is supposed to represent the company's vision which is "get out and live" being able to choose from the hill or the mountains while also representing their backyard in Ogden. Originally the background behind the hill mountains and sun was blue like the text but it looked better on the collateral without the background so I decided to go with this logo as the final product.
The back of the business card features the logo and the website url along with a url code. The QR code was placed on the right side of the logo to provide some balance to the back side of the card but keep it simple as well.
The front of the Business card features the logo in the center and important information such as the address, a name and contact information.
Originally, I wanted to keep the letter head simple and just have the logo at the top but it felt too heavy on top, adding a blown out logo at the bottom with the opacity lowered and adding contact info and address at the bottom instead of at the top, helps it flow better and forces the reader to at least have to look at the whole thing.
Originally, I wanted to keep the letter head simple and just have the logo at the top but it felt too heavy on top, adding a blown out logo at the bottom with the opacity lowered and adding contact info and address at the bottom instead of at the top, helps it flow better and forces the reader to at least have to look at the whole thing.
The envelope has a double logo like the letterhead to provide consistency within the collateral. The larger logo with the lowered opacity was originally going to be placed in the lower center of the envelope but it was distracting when trying to read the text. By moving it to the left it is out of the way and adds a visual.
Facebook Profile- For the profile I decided to use the logo.
Facebook Header - For the header I thought a picture of an event they hold would be perfect. It helps represent the vision and the background again mimics the logo with green hills and grass and mountains.
Twitter profile - For the profile picture I decided to use the whole logo.
Twitter Header - For the header I decided to use a picture that included the city from where the nonprofit is based but the background of the photo mimics logo with a green hill and snow capped mountains.